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Origin campaign boosts Oman economy

Muscat, January 11, 2009

The Origin Oman campaign is boosting the growth and stability of the local economy, according to its organisers.

“There are huge benefits for all of us in sourcing goods and services from local businesses wherever possible. By supporting one another, we increase the amount of money available for companies to purchase further local services - a really smart way of working,” said Origin Oman Campaign co-ordinator Zuhair Al Zadjali.

According to Al Zadjali, the government is ploughing in a lot of time and effort into the Origin Oman campaign to promote locally made goods and services. Over the past 12 months the campaign has launched a website (originoman.om), carried out print and radio advertising, recorded promotional films and organised a series of high profile initiatives.

“The aim is to encourage residents and businesses to buy from local companies and shop in local stores. We want to retain the finance we have in country, stimulating the local economy,” added Al Zadjali.

Businesses who have already signed up to the Origin Oman campaign have urged others to follow their lead. 

“Signing up to the campaign shows a commitment to supporting the local economy. The government has always been highly supportive of small, local businesses but through the Origin Oman campaign has recently become more hands-on, which can only be a good thing,” said CEO, Reem Batteries and a recent winner of His Majesty’s Cup for the Best Five Factories S Gopalan.

“It’s a campaign that’s helping promote local businesses which are incredibly unique. In tough economic times like this, buying local goods is a sure way to get quality products, at a fair price, while knowing that you are also supporting sustainable community and environmental development that impacts all of us positively in the long-run,” said MD of KOM-based Infocomm Karim Rahemtulla. – TradeArabia News Service




Tags: campaign | Infocomm | origin |

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