Dubai Refreshments (DRC), sole franchisee of PepsiCo products, recently signed a five-year agreement with Al Wathba Company (AWC), to provide fleet services for distribution of its beverage products.

Under the agreement, AWC will provide DRC 170 vehicles including trucks, maintenance and fleet operations.

Celebrating its golden year in Dubai and Northern Emirates this year, DRC aims to maintain its leadership in the beverage market via effective distribution of its products.

'DRC has grown very fast over the last five decades expanding our product and brand portfolio,' said Mana Al Mulla, DRC’s managing director.

'In order for us to stay ahead in the industry, we need to focus on our core competencies which are producing and distributing refreshments and outsource services to partners who can provide effective solutions and value.' 

'The outsourcing of non-core management functions is a major trend worldwide.  It frees management to focus on the real issues in the business and lets professionals get on with the cost-effective running of peripheral activities,' added Khalaf bin Sultan Al-Dhaheri, chairman of Al Wathba Services.

Al Wathba Services, a subsidiary of the Abu Dhabi Investment Company (ADIC) is a leading vehicle, plant and equipment solutions provider. -TradeArabia News Service