Expo to reflect DIY segment growth
Dubai, February 19, 2009
The Do It Yourself (DIY) segment of the property market is experiencing a boom, according to Epoc Messe Frankfurt, organisers of the Hardware & Tools Middle East (HTME).
HTME is scheduled to take place at the Dubai International Convention and Exhibition Centre from May 17 to 19.
“Due to the economic recession and the global credit crunch, people are generally reluctant to move house, and are instead turning their focus on improving their home and living conditions resulting in DIY hardware growth,” said Elisabeth Brehl, managing director of Epoc Messe Frankfurt.
Brehl noted that this could be an effort to make their properties more sellable in the market, or simply to make them more comfortable until the housing market recovers.
Most of the major DIY stores and home improvement retailers globally have reported a surge in business.
“People are more eager to do the jobs themselves, that they may have typically paid for a professional to do, to save some money, and this includes tasks such as fixing a plaster, decking, wallpaper, patios, laminate flooring and tiles, curtains and canopy porches among others” Brehl remarked.
The DIY market is expected to boom with the major growth driver being the economical logistic costs. It is expected that in the next few years, construction hardware products will mainly be designed for easy installation and maintenance, which will ultimately make the DIY tools & products quite popular.
“There is definitely a move from individual homeowners towards DIY”, she added. “We have observed an increase in demand from individuals wishing to purchase power tools, hand tools and the more portable types of specialist equipment to tackle projects in their properties with a view to home improvement.”
The large and increasing expatriate population of the GCC have traditionally had an interest in home improvement and DIY, where Europeans and other Arab expats are more inclined towards DIY solutions. HTME will showcase all the latest home improvement products under one roof.
The expo will see the whole range of industry equipment and services being demonstrated, with many well-known brands either displaying for the first time, or taking the opportunity to showcase recently launched products. – TradeArabia News Service
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