Sapin signs packaging deal with Nestlé
Dubai, April 2, 2009
Saudi Arabian Packaging Industry (Sapin) has signed an agreement with Nestlé Middle East to manufacture and supply fancy cans for Nestlé’s Quality Street brand of chocolates.
Under the agreement, Sapin will produce 1 million units of octagonal-shaped cans per annum for the Nestlé Quality Street brand.
“The deal gives us an opportunity to demonstrate Sapin’s unique expertise in the manufacture of decorative tinware by bringing to the region’s consumers one of the world’s best-loved chocolate brands in a high-quality, visually appealing packaging,” said George Lindsay, general manager of Sapin.
“We look forward to benefiting from Sapin's packaging expertise and are hopeful of shaping an exciting future together,” added Nestlé Middle East chief, Jean-Louis Chaumeil.
Sapin has been associated with Nestlé Middle East since 2007 when Sapin UAE signed an agreement with the F&B giant for the manufacture and supply of cans for Nido milk powder.
The fancy cans for Quality Street will be made of double reduced tinplate, which combines the advantages of low weight and high strength while offering superior ductility.
Sapin is using a unique embossing technique on the lid of the box, creating a special tactile experience for consumers who are also attracted by the exciting mix of colours including dark purple and gold.
Based in Dammam, Saudi Arabia, Sapin is the GCC leader in the dry food can market for powder milk and instant drink powders, and is also the leading supplier of aerosol cans as well as cans for paints and coatings.-TradeArabia News Service