Yacht maker eyes Mideast expansion
Dubai, October 13, 2009
Sunseeker, a leading manufacturer of luxury motor yachts, has planned to enhance its presence in the Middle East, with the goal of docking more and more yachts on the region’s shores.
Ilyas and Mustafa Galadari Group, the owner of Sunseeker Middle East, has promoted Francesco Pitea, who holds a masters degree in yacht design from Politecnico University in Milan, to the post of general manager of the company.
Pitea said the move was prompted by Arab customers’ fascination for brands that has an obsession for quality, luxury and performance.
“The Sunseeker team is very excited and passionate about serving a market that is seeking a boating experience rather than a boat,” Pieta said.
“Sunseeker International has been building yachts in England, for over 40 years. The company has won a large number of national and international awards for export performance, design and quality.
“Through Ilyas and Mustafa Galadari Group which represents the renowned brand in the Middle East, we are targeting higher sales and a bigger market share by servicing our clients from closer proximity and providing them with a world class and reliable service.”
“Known for its outstanding service standards, Sunseeker teams work with each client individually to customize the boats. The company studies the preference of every customer and implements it,” Pitea added.
Sunseeker Middle East has been a focal point at every boat show in the region. The company plans to build on its successful participation in Dubai Boat Show 2009 where it launched the 38-meter Limited Edition and is now set to wow KSA customers at the Saudi International Boat Show that will be held from October 14 to 17 at Al Furusya Marine & Yacht Club in Jeddah.
With over ten years of experience in the marine sector, Pitea is well positioned to drive the Sunseeker Middle East business through in-depth knowledge of the customers’ preferences, a statement said.
Pitea said: “Sunseeker Middle East LLC is a successful, modern and innovative company with an open mentality and a dynamic approach to tackle challenges facing customers in the Middle East.”
“We have proven expertise, capabilities and track record regionally and globally. We are also committed to the region’s economic growth and we understand the region’s business needs and growth opportunities,” he added. – TradeArabia News Service