RWI names Dubai firm as distributor
Dubai, May 23, 2010
Rubber World Industries (RWI) has appointed Leminar Air Conditioning as the exclusive distributor of its 'Gulf-O-flex' rubber insulation for HVAC applications in the UAE.
Following the announcement, Leminar revealed its goal to secure Dh30 million in annual sales in the UAE.
The partnership with Leminar is aimed at further entrenching its position as the leading provider of closed-cell rubber insulation in the UAE, given that it accounts for 56 per cent of the Middle East rubber insulation market share supplying the majority of the region’s requirements for rubber insulation pipes, sheets and other rubber-derived products.
Among the latest developments where the company’s insulation products have been utilised include the prestigious ‘Al Raha Beach’ development, ‘Saadiyat Island’ project and ‘Yas Island’ in Abu Dhabi.
In addition to expanding its distribution network, the company is also undertaking steps to increase its current production capacity, including an Dh30 million expansion plan to hit its production target of 3,600 containers per year by 2013.
“Amidst projections of a continuous rise in global demand for rubber products by 4 per cent annually to reach 26.5 million metric tons by 2011, we have also outlined a production run of over 2,000 containers this year,” said Abu Baker Shaikhani, chairman, Rubber World Industries.
“The ’Gulf-O-Flex’ brand’s market standing provides us with a great selling point, and we are planning to further strengthen its position by providing customers with excellent service that match the unparalleled quality of the product,” added Pramodh Idicheria, general manager, Leminar Air Conditioning - Dubai.-TradeArabia News Service