Emal fuels giant expansion drive with SAP
Dubai, October 24, 2011
Emirates Aluminium Company (Emal) said it has deployed the cutting-edge software solutions from SAP to boost the efficiency and improve the quality of its production.
The multifaceted software suite will enable Emal to build on its formidable reputation as one of the largest single-site aluminium smelters in the world, with a future annual capacity output of 1.3 million tonnes.
Emal was established in 2007 as a strategic JV between Dubai Aluminium Company (Dubal) and Mubadala and has grown to achieve remarkable success, supplying 280 clients in 36 countries.
Since 2008, SAP has served as a strategic partner with Emal to achieve end-to-end visibility in line with best-in-class business practices, enabling informed and swift decision-making and sustainable business models to ensure business longevity.
The phase two of the collaboration will see SAP expand the scale of its business software solutions as Emal seeks to increase production, enhance quality of product and achieve greater customer engagement.
SAP’s digital input, which is set to include the latest in mobile enterprise technology, will also enable Emal to seamlessly add another 1,000 employees to its 2,000-strong workforce.
“Emal's achievements over the past four years have been remarkable. Emal as a global player in the aluminium market is now a reality, but we will not rest on our laurels. We invest today to reap the benefits tomorrow and continually look for improvement,” said Saeed Fadhel Al Mazrooei, Emal president and CEO.
Sam Alkharrat, SAP Mena MD, said Emal was an inspirational company with a vital role to play not only in the future development of the UAE, but also across a host of industries on the global stage.
'SAP is proud to play a part in a visionary commitment to greater transparency, efficiency, productivity and business integration that is truly world-class,' he added.-TradeArabia News Service