BA launches SME incentive scheme in Saudi
Jeddah, January 18, 2012
British Airways (BA) has launched a business initiative in Saudi Arabia aiming to help drive forward small and medium sized enterprises by focusing on tangible, human connections as a crucial driver of business growth.
The Business Opportunity Grants will see the airline award 50 Club World tickets (business class) to SMEs in Saudi Arabia.
The campaign has been launched in Saudi Arabia in collaboration with the Saudi Arabia General Investment Authority (Sagia) and UK Trade and Investment (UKTI).
Each winning business will receive one return Club World (Business Class) ticket to use anywhere on the airline’s global network to help support their businesses and seek out new opportunities.
The booking can include up to four sectors – a winning company can fly between Saudi Arabia and New York return.
British Airways is committed to Saudi Arabia and by investing in local business they are confident that it will demonstrate the value of travelling for business, a statement said.
With this, Saudi Arabia joins countries like South Africa, India, Hong Kong and the UAE, where the airline has launched similar programmes.
“For businesses to be successful you need to travel to where the opportunities are. Connecting people globally is one of our priority objectives, and we’ve long known that the key to building a successful long-term business partnership is through face-to-face meetings,” said Andrew Crawley, commercial director, British Airways.
“By launching British Airways Business Opportunity Grants we hope to help small and medium sized businesses in Saudi Arabia to increase their revenues, and help with their strategic growth plans.”
SMEs in Saudi Arabia represent almost 93 per cent of total enterprises and account for about 24.7 per cent of total employment, the statement said.
Surveys carried out by the Council of Saudi Chambers of Commerce and Industry (CSCCI) and the United Nations Industrial Development Organization document that among the main concerns of businessmen is the lack of opportunity to connect globally with other businesses to grow capital and increase credit ratings.
Kim Al-Sahhaf, head of Competitiveness Initiatives at Sagia said: “It is an exciting opportunity for Sagia to partner with British Airways on their important initiative to support entrepreneurship in the Kingdom. Sagia has been supporting the small and medium sized businesses in the Kingdom through their own initiative, the Saudi Fast Growth 100 (SFG 100) and this new partnership with British Airways will potentially further fuel the opportunities and growth for the SFG 100 community.”
“We will promote this new partnership with all of our partners to spread the awareness, the reach and the impact of the British Airways Business Opportunity Grant.”
The grants will offer winning companies the opportunity to travel overseas and conduct face-to-face business meetings that will result in stronger partnerships, new projects, and revenue for small-medium business sectors in Saudi Arabia.
For the chance to win, companies should visit ba.com/saudigrants and state their business objectives for 2012, and how a British Airways Business Opportunity Grant would benefit their organisation. – TradeArabia News Service
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