The Dow Chemical Company, a global leader in science and technology, will be showcasing its range of leading products and services at a major coatings exhibition opening tomorrow (March 12) in Dubai.

The Middle East Coatings Show (MECS) 2012 will run up to March 14 at Dubai International Convention and Exhibition Centre.

Among the many products that will be on display are leading-edge technologies that improve durability, cut costs, increase efficiency, reduce environmental impact and improve overall handling and performance.

“MECS is an ideal venue for Dow to showcase our extensive capabilities as a total solutions provider for formulators in the coatings, building and construction industry, helping them to meet the infrastructure needs of the Middle East and Africa region,” said Dr Ilham Kadri, general manager, Dow Advanced Materials Division, Middle East and Africa (ME&A).

“It is also a great platform for us to interact with key customers in the region, highlighting the sustainable solutions with advanced performance and cost advantages that Dow Coating Materials, Dow Construction Chemicals, Dow Microbial Control and Dow Performance Additives have to offer.”

Technical, marketing and commercial representatives from the businesses will be present to share the latest product developments specifically designed to meet customer needs and the application demands typical of the ME&A markets.

Dow Coating Materials is an innovative coatings raw material supplier in the world, operating 43 manufacturing plants worldwide and 12 dedicated R&D facilities across all major geographic markets where Dow does business.

Dow Construction Chemicals uses its extensive application know-how in acrylic, redispersible latex powder and cellulosic chemistries, and features technologies enabling durable high-quality building structures, such as high-performance cement renders.

Dow Microbial Control innovates with science and technology to help manufacturers protect and enhance the value of their paints and coatings with sustainable microbial control solutions.

Dow Performance Additives is able to help customers reduce formulation work and provide more options in creating multifunctional coating systems with lower VOC/odour, without sacrificing performance through its industry-standard ANGUS multifunctional neutralizer technology. – TradeArabia News Service