Jotun Powder launches new coatings

Dubai, February 12, 2013

Jotun Powder Coatings has announced the global launch of ‘Guard Endure,’ a new range of powder coatings offering superior resistance to scratches, rubbing and marring.
 
One of the leading producers and distributors of powder coatings, Jotun said the new product is available in a wide range of colours and provides consistently better and longer protection across a wide range of applications, particularly for the furniture and fixture segments.

“The global launch of this new product is focused on addressing the demands of the furniture and fixtures markets for a high quality powder coating that can offer both superior protection and durability,” remarked Olaf Conreur, the global marketing manager, Jotun Powder Coatings.

“The unique capabilities of ‘Guard Endure’ will give manufacturers and users the confidence of enjoying their furniture and other coated objects for a longer time,” he stated.

Conreur pointed out that today’s furniture in homes, schools and public areas were openly exposed to a lot of wear and tear, like bumps, scratches, scuffs and abrasions.
 
"Despite this, the consumers still expect their furniture and fixtures to last longer. The level of expectation is even higher for furniture manufacturers, who expect their products to endure tough conditions from assembly to delivery," he noted.

"Looking to address these demands, Jotun has developed ‘Guard Endure,’ which provides tough scratch and mar resistance — ensuring that the furniture, fixtures, shelving  and other coated objects are not only protected but also maintains its original appearance, regardless of its colour," he added.-TradeArabia News Service

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