Alba, BIC renew partnership deal
Manama, February 11, 2014
Aluminium Bahrain (Alba) has renewed its partnership with the Bahrain International Circuit (BIC) for three years.
As part of the partnership, Alba will be allocated a special lounge at BIC's Oasis Complex, which will be used to host its guests for all local and international events at BIC.
The smelter will also have the opportunity to place its logo at strategic locations across the venue, thus maximising its brand presence during year-round events held at the venue.
Tim Murray, Alba’s CEO, said: “BIC has established itself internationally as a host of world-class motor sporting events in Bahrain. This year’s race is special as it not only commemorates the 10th anniversary of the Bahrain Grand Prix but also because it is the first-ever night race to be held at the BIC.
"It makes us proud to partner an event of such international prominence and work together towards supporting national development.” - TradeArabia News Service