Kanoo Paint rebrands DuPont refinish
Manama, March 23, 2014
Bahrain-based Kanoo Paint Centre (KPC), a top total automotive paint solutions provider and a division of the Ebrahim K Kanoo Group, has announced Cromax as the new brand name for DuPont Refinish, a leading global brand of automotive refinish systems.
The company also unveiled a bold new logo that visually conveys the spirit of the brand, reported the Gulf Daily News, our sister publication.
The announcement took place during a special media event at the KPC premises. KPC's top management and members of the Cromax regional delegation were present.
"The Cromax name and vibrant logo provide a fresh, new look to a superb line of refinish products that enjoy tremendous loyalty among thousands of body shop customers, distributors and importers involved in the refinish business around the world," Axalta Coating Systems managing director refinish Clive Gray said.
"Cromax, high quality automotive paints products, along with KPC's presence in the Bahrain market represents new standards for the automotive paint sector," Toyota Plaza Service Centre senior manager Ebrahim Akbar said.
KPC state-of-the-art centre offers comprehensive solutions for automotive painting products and services, equipped with latest tools and techniques. The training division provides necessary education required to raise the level of workers' skills managed by fully qualified professionals.
The Cromax family of brands promises improved productivity, backed by products engineered for easy, quick and accurate application. Cromax includes all of the product lines that are part of the DuPont Refinish franchise today such as Cromax Pro, Cromax Basecoat, Imron Fleet Line and Centari. – TradeArabia News Service