Fluke discusses opportunities at Istanbul meet
Dubai, March 24, 2014
Fluke, a leader in compact and professional electronic test tools, focused on developing and reinforcing relationships with distribution partners from MEA and Turkey at an event it hosted in Istanbul.
The four-day annual Distributor Meeting 2014 also featured the sharing of ideas and experiences and discussed growth initiatives and raising awareness of new business opportunities.
The meeting, where Fluke’s distributors and associates from the region met, provided a platform for productive discussions and ensures active participation from partners.
Aiming to keep partners abreast to the changing trends, idea and information exchange formed the base to identify and develop common areas of synergy.
The topics discussed included regional overviews, market specific discussions, growth strategies and competitive challenges, new product launches and demonstrations, marketing initiatives and brand awareness.
Steve Hood, general manager, Fluke MEA and Turkey, said: “We are extremely pleased with the overall success of our annual distributor meeting this year. I would like to take this opportunity to thank our distribution partners who have contributed significantly to our progress and penetration regionally. I look forward to continued business growth and development in the coming years.”
The event also included an award ceremony to acknowledge and recognise outstanding achievers among distribution partners.
Several distributors were awarded the Annual Fluke Distributor awards for their efforts in various categories, including ‘Outstanding Sales’ and ‘Best Marketing Program’ and ‘Best Retail Strategy.’
The attendees also enjoyed a scenic historic tour of Islanbul. - TradeArabia News Service