Jotun unveils new exterior paints range
Jeddah, June 10, 2014
Jotun in Saudi Arabia has further strengthened its portfolio with the launch of two innovations to its Jotashield range of long-lasting, high-protection exterior paints - Jotashield ColourLast, and Jotashield ColourXtreme.
Developed specifically for the region, the advanced performance exterior paints lasts for up to 12 years, said a statement.
The two new products were launched in the kingdom as a part of a road show, which was attended by more than 1,000 guests from leading construction, contracting and consulting companies.
Both products come in a range of six collections featuring colours that are designed to make houses stand out with individuality, while providing an advanced level of superior protection against the effects of the kingdom’s challenging climate conditions.
Muzakkir Bukhari, product manager – Exterior Category Jotun Saudia, said: “At Jotun, we acknowledge the importance of innovation as an important tool to provide our customers with the latest technology and trends in paints for iconic buildings and beautiful homes.
“Jotashield ColourLast and Jotashield ColourXtreme were the results of a long journey of research and development carried by our regional R&D lab located in Dubai in collaboration with our global R&D lab in Norway and some of the globally recognised testing institutions that certified the new products.”
The new range consists of six new exterior collections. The six new collections offer the opportunity to express individual taste and personalities with a range of colours that will last for years. It includes Imperial Indulgence, Pride and Privilege, The Iconic, Legacy and Luxury, Shades of the Earth and Ever Pure.
Jotashield ColourLast and ColourXtreme ranges are available across all Jotun shops and leading hardware stores across the region. - TradeArabia News Service