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R&M's top regional executives at the opening of the new branch.

Swiss cable firm opens production facility in Saudi Arabia

RIYADH, February 12, 2015

Swiss cable specialist Reichle & De-Massari (R&M) has opened a new 1,500-sq-m solution assembly and production facility in Riyadh, in a move to boost the delivery speed and flexibility of its fibre optic solutions in Saudi Arabia.

The facility, which is located at the Modon Industrial City 2, will have dedicated quality control (QC) personnel, said a statement.

Every raw material batch will be strictly monitored by the Swiss headquarters to ensure that the R&M Swiss quality is maintained, it said.

Meanwhile, the staff at the new facility will receive training at the company’s headquarters in Switzerland.

Manzoor Ali, managing director, R&M Saudi Arabia, Bahrain and Yemen, said: “R&M is today recognised as one of the top three cabling vendors in the region, thanks to our strong local presence, together with Swiss engineering.  A few years ago, we had a vision of becoming the leading cabling vendor in Saudi Arabia and to achieve that vision we have been investing ‘in the country for the country." 

“R&M is one of the fastest and most efficient vendors in the market and having this new facility in Saudi Arabia is testimony to our commitment to the market. It will allow us to become more customer-oriented and to add value to the local market with our expertise.”

The cabling specialist is looking to tap into the kingdom's home-grown talent pool which it believes will help build a motivated and sustainable workforce, said the statement.

“In the first phase, we are hoping to open doors for young Saudi technical personnel and the facility is equipped to have up to 20 technicians working in a single shift,” said Ali. - TradeArabia News Service




Tags: Saudi | production | swiss | cable | R&M |

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