Julbo, a leading brand of extreme sports eyewear, was launched in the Middle East, with local distributor EGMA stocking its range for the first time.

Founded in the Jura region of France in 1888, Julbo has over 130 years of eye sun protection expertise in the most high-risk of environments. The brand has been forged through the decades with the help of leading athletes and sports people from each era, said a statement.

Adib Eghterafi, chief executive officer of EGMA Optical Supplies, said: “Julbo's heritage is one of ensuring total eye protection for the most demanding of sports since the 19th century, incorporating the expertise of those at the pinnacle of their respective pursuits throughout the years.

“As adventure sports have branched into new and exciting areas, so has Julbo, providing optimum eye protection for each activity,” he said.

“This commitment to offering the very best now sees Julbo sunglasses as the eyewear of choice for those participating in such demanding disciplines as marathon, triathlon, kite surfing, paragliding, mountain biking, jet skiing and hang gliding. As each new exciting sport has developed, Julbo has grown alongside it to accommodate its requirements,” he added.

Julbo started out by catering for skiers and mountain climbers with sunglasses, ski goggles and helmets. The brand has progressively refined its technology to stay ahead of the increasing demands placed on specialist equipment that is a feature of the evolution of adventure sports, further added a statement.

Julbo is defined by its continuous innovation with technical lenses and frames that have been designed to offer the highest level of performance in the most exacting of situations.

Julbo provides a comprehensive range of sunglasses, prescription glasses and sports goggles for adults and children. Its collections include eyewear dedicated for mountain activities, water pursuits and rapid movement on foot, with each product designed specifically for its intended pursuit.

Among the features found in the various collections are curved and grip temples for unrivalled hold, 3D Fit Nose for a perfect match, polarised lenses to filter out water glare and detachable shields to block lateral rays.

Internationally, Julbo routinely offers opportunities for sports enthusiasts and thrill seekers to pair up with world-renowned athletes. In the spirit of staying true to this, Julbo partnered with Virgin Radio Dubai and Skydive Dubai to offer four lucky winners a chance to train and skydive with the world-famous skydiving duo - Soul Flyers.

Julien Riollet, international area manager for Julbo, said: “Julbo eyewear provides the very best eye protection for a range of adventure sports which will appeal to the legion of adrenaline fans in this part of the world. Whether offshore sailing in the Arabian Gulf, dune bashing in the desert, or skydiving over Dubai Palm Island, which one lucky winner will shortly be doing with our competition, Julbo has the ideal eyewear to match each activity.” – TradeArabia News Service