Beesket, an innovative and fast-growing health beverage brand, has been launched in the UAE and Middle East markets.

Beesket’s first outlet in the region opened at Sunset Mall in Jumeirah, Dubai, UAE, will introduce the concept of ‘smart juices’ in the region as part of the latest venture from Ghaya Investments, founded by Dubai SME members Saeed M Kharbash and Ahmad Al Mehairi, said a statement.

The entrepreneurship support programmes of Dubai SME, the agency of the Department of Economic Development (DED) mandated to develop the small and medium enterprise (SME) sector, it added.

Founded in South Korea in 2012, the Beesket provides natural and healthy juices tailored to the nutritional needs and tastes of customers along with an enhanced customer experience driven by modern technology.

Abdul Baset Al Janahi, chief executive officer of Dubai SME, said: "We are pleased to see such pilot projects being launched in Dubai and it reflects the keenness of UAE nationals and business leaders to follow the footsteps of our ancestors and support the directive of our President Sheikh Khalifa Bin Zayed Al Nahyan to make 2015 as the Year of Innovation.

Saeed M Kharbash, co-founder of Ghaya Investments, said: “We use natural 100 per cent natural components and customers will have complete knowledge of what they are drinking in terms of health and nutrition.

“Beesket integrates health and nutrition with our customers’ daily life and we are seeking to increase awareness on healthy products in the UAE and encourage individuals to include a wide choice of vegetables and fruits in their daily diet,” he added.

Beesket is first do-it-yourself ordering platform for the food and beverage industry, which uses RFID technology. The customer can order any combination of fruits and vegetables and select the preferred type of drink customers prefers. Alternatively the customer can select from pre-made Beesket pods such as popular drinks or request customers choices from previous visits by providing a ‘Score Card.’ The customer then places the completed Beesket pod on the scanner which displays the nutrition information and the price, before proceeding to prepare the order, it added. – TradeArabia News Service