Ireland-based Orwell International in conjunction with interiors manufacturer TSSC Dubai has launched the PEL Waste Reduction Equipment in the UAE, marking a world first in glass bottle sustainable closed-loop recycling.

The value of the deal is estimated at €3million ($3.23 million), a statement said.

The announcement was made during the Enterprise Ireland Trade Mission to the UAE, Saudi Arabia and Qatar led by Minister for Jobs, Enterprise and Innovation, Richard Bruton TD.

Designed and manufactured in Ireland, the PEL Baby and Mega patented range of glass bottle crushers transform waste glass bottles into "Cullets" a valuable raw material commodity, diverting millions of glass bottles annually away from landfill into the indigenous manufacture of new glass bottles.

The glass cullets are used in the manufacture of new glass bottles by local company Frigoglass based in Jebel Ali, a partner in the Glass Bottle Closed-Loop Program, and sees the GCC region take the lead in environmental protection innovation.

Bruton said: "Orwell International is a highly innovative Irish company and it is great to see machinery designed and manufactured in Ireland being successfully employed in this very important market. Once again we are seeing the importance of innovation in securing new export contracts for growing Irish companies, ultimately supporting more jobs back home.  I look forward to following Orwell International's continued growth in the region and I wish them every success for the future.”

The PEL Baby & Mega Jaws glass bottle crushers by reducing waste glass bottle bulk into cullets enables 100 per cent glass bottle waste to be reused in the manufacture of new bottles, making a dramatic positive sustainable impact on the environment, according to the statement.

Steve Lynch, managing director, Orwell International, said: "The Baby and Mega Jaws glass bottle crushers, invented and manufactured in Ireland, generate significant immediate self financing cost benefits to the hospitality industry introducing increased staff efficiencies and substantial waste disposal cost savings.”

"By transforming waste glass bottles into a valuable commodity to be used in the manufacture of new glass bottles it introduces immediate sustainable environmental benefits, reducing energy costs by 40 percent, water pollution by 50 percent, and accumulative greenhouse gases are reduced by 41 percent. There is nothing else like it anywhere in the world,” he added.

Brendan Flood, international sales & partnering manager, Enterprise Ireland who is accompanying r Bruton on the trade mission, said: "Enterprise Ireland is committed to growing Irish exports to the Gulf Region to €6 billion ($6.46 billion) by 2020. It is through partnerships between Orwell International and TSSC Dubai that this target will be achieved."

The trade mission to the UAE, Qatar and Saudi Arabia, which has 63 Irish companies participating, continues until April 24. – TradeArabia News Service