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Jus ....... fruit drink range with natural ingredients

NTDE launches ‘Jus’ line of natural fruit drinks

DUBAI, April 29, 2015

National Trading and Developing Establishment (NTDE), a leading distributor of international consumer brands in the region, has announced the launch of Jus, a fruit drink range with natural ingredients offering a healthy option to customers.

Jus introduces two products - Fruit Bites and Fruit Drinks both of which contains rich amounts of vitamin C and are free of any artificial colours or flavours, said a statement from the company.

The Jus range is manufactured in the UAE and is approved by the food safety management system ISO 22000, it added.

Jus Fruit Bites contains real fruit pieces and is available in three flavours which include Alphonso Mango drink with mango bites, Fruit Cocktail drink with mango bites and Orange drink with orange cells.

Jus Fruit Drinks comes in three flavours Lemon and Garden Mint drink, Pineapple drink and Red Grape and Berries drink, further added a statement.

The total fresh juice market in the UAE is estimated at 30 million litres per year, while long-life juice accounts for 12 million litres per year.  A massive 91 per cent of adults consume fruit juice in UAE with 65 per cent of the population drink weekly and 13 per cent drink two to three times in a month or once a month.

Hussain Al Zubaidee, chief operating officer for manufacturing and re-exports (MEA), NTDE, said: “Our production line is designed to ensure we achieve high standards of safety.  Jus bottle is produced by an in-house forming machine and is sterilized by UV rays.

“In order to optimise safety, there is a tunnel with hot and cold water to create a negative pressure inside the bottle and the product is filled through hot filling,” he said.

“We produce to compete and win in all aspects. The challenge is to ensure hygienic and high quality standards at a competitive price,” he added.

The beverage is available at various supermarkets, grocery stores and petrol stations across the UAE and retails at a price of Dh2 ($0.54) per 300ml PET bottle, it added. – TradeArabia News Service




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