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Bin Ablan Foods to receive major order from Korea

DUBAI, February 25, 2016

Dubai-based Bin Ablan Foods Industry is on the verge of a breakthrough order from Korea for its new ‘health conscious’ bakery products within days of the new line’s launch.

Production of the range, which includes fibre-rich, sugar-free muffins made with whole wheat and  Arabian flavours from dates and cardamom as ingredients, only began this week at Bin Ablan’s, multi-million dirham expanded processing unit in Dubai Investment Park.

Korean interest came as Bin Ablan, which has operated in the UAE for 13 years from Dubai’s Al Quoz area, promoted its new range at the Gulfood trade show currently running at Dubai World Trade Centre, Dubai, UAE.

Ahmed Cheikh Omar, marketing and sales manager, Bin Ablan, said: “So far most of our exports sales have been confined to the GCC but the new range has received strong interest from Korean buyers here at the show and there has been some interest from Jordan.”

“The Koreans seem especially keen, I think it’s the combination of Arabian flavours and healthy content which is winning them over,” he added. – TradeArabia News Service




Tags: | Korea |

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