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Sadafco re-introduces sparkling drink in Saudi

JEDDAH, March 27, 2016

Saudia Dairy and Foodstuff Company (Sadafco) has re-launched ‘Majestique’ beverage, a unique blend of apple juice and sparkling water with a splash of spearmint and orange, following popular demand in Saudi Arabia.

The re-introduction of the popular beverage, which debuted in 2000, is in line with Sadafco’s strategy to consistently introduce delicious and refreshing food and beverage products. The announcement closely follows the launch of Sadafco’s chili-flavoured gluten free ‘Crispy Tortilla Chips’ in Saudi Arabia.

“Majestique has a loyal consumer base in Saudi Arabia and we had been receiving several requests to re-launch the beverage,” said Mohamed Rafeeq, marketing manager.

“At Sadafco, our new product development approach takes inspiration from traditional Saudi food and beverage recipes and we have attempted the same with the new Majestique. The results of our internal research on the product have been encouraging and we are confident that consumers in Saudi Arabia will cherish Majestique’s bright colour and bold taste."

Majestique is now available across Saudi Arabia in 330ml and 1 litre bottles allowing consumers to enjoy the refreshment drink at home and on-the-go.

“Our current focus is on strengthening Majestique’s presence in Saudi Arabia and ensuring its seamless availability to Saudi consumers. Once this network has been established, we will consider introducing Majestique across other markets in the Middle East,” added Rafeeq. – TradeArabia News Service




Tags: Saudi Arabia | beverage | Sadafco |

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