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Particpants at the workshop

PEIE organises workshop to evaluate campaign results

MUSCAT, May 29, 2016

Oman’s Public Establishment for Industrial Estates (PEIE) recently discussed the results of an evaluation process made on Origin Oman Campaign, which was conducted in collaboration with the London Marketing Office.

The results were highlighted during a recently organised workshop which was held at Shangri-La’s Barr Al Jissah in the presence of chief executive officers of local companies, said a statement from PEIE.

Eng Basim bin Ali Al Nassri, director general of marketing and media at PEIE, noted that the study has been carried out to evaluate the real return to the subscribers in Origin Oman Campaign through focusing on certain tools.

He said: "A series of questions were addressed to the targets including those with regard to the campaign’s website, effectiveness of the exhibitions held as part of the campaign, and whether there is a real follow-up on the investments and businesses that were generated through the campaign.”

He added that this workshop represents phase three of the evaluation process.

Al Nassri added: “The first phase constituted direct interviews with a number of CEOs, VIPs and specialists in the field in order to identify the challenges facing Omani products as well as benefit from their rich experience in the field.”

“Phase two of the process included an online survey for the companies and Origin Oman website’s subscribers. The questions addressed in the survey aimed at helping in understand the way the campaign works and to what extent it has been achieving its objectives,” he said.

“The third phase represents this workshop that aims at highlighting the outcomes of the interviews and survey and thus discussing them to generate further views in an effort to serve the public interest and boost the value of Omani products,” he further added.

Al Nassri noted that PEIE has been undertaking a series of activities, initiatives and events to promote and develop Omani products.

Werner Bullen, managing director of London Marketing Office said that this study aspires at raising awareness on the importance of purchasing locally manufactured products and services bearing the Origin Oman logo.

"The study also aims at understanding the expectations and real return of the participants in the campaign, the popularity of the campaign, to what extent the ROI is different according to market segment (e.g. food, industrial products), and whether exhibitions like Opex and other activities are profitable or not for the participants,” he said.

“Based upon the recommendations collected, we define a long term strategy for development. The main goal is to change Origin Oman into a real business or profit centre where everything is monitored in order to be improved,” he added.

The workshop ended with discussions and more ideas were generated to contribute to the final output of the study, it stated. – TradeArabia News Service




Tags: | Workshop | PEIE |

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