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Murray gives a presentation on the new campaign

Alba launches new safety campaign

MANAMA, September 19, 2016

Aluminium Bahrain (Alba), a leading aluminium smelter, continues to focus on strengthening its safety culture with the launch of a new safety campaign titled ‘Safety at the Heart of Alba’.

The new safety campaign kicked-off yesterday (September 18) with Alba’s executive management led by the chief executive officer Tim Murray, along with chief financial officer Ali Al Baqali, chief marketing officer Khalid A Latif and acting chief operations officer Amin Sultan distributing the new campaign’s flyers amongst the employees at Alba’s gates.

The main idea behind the ‘Safety at the Heart of Alba’ campaign is to urge the employees to not just think of safety but feel it at all times, as well as to work hand-in-hand with their colleagues to make Alba a safe working place, said a statement.

Murray said: “By touching the heart to change the mind, safety has become a key priority in our day-to-day operations in order to achieve a zero accident work environment. Safety is a behaviour whose impact is felt by everyone. Our new campaign ‘Safety at the Heart of Alba’ not only focuses on the attitude of our employees but also on making safety an essential aspect of living responsibly.”

As part of this new campaign, billboards and posters with the key messages have been set-up all over the plant to reinforce Alba’s safety principles and beliefs.  – TradeArabia News Service


 




Tags: Bahrain | aluminium | Alba | Safety | campaign |

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