Tuesday 19 March 2019

Strong French presence at Medlab

DUBAI, January 26, 2017

Eleven French companies will be exhibiting in an area of 144 sq m at the world's largest laboratory trade fair in Dubai from February 6 to 9.

France's offering at Medlab 2017 covers diagnostic imaging, prosthetics, orthotics and other solutions for the treatment of musculoskeletal disorders, as well as medical technical assistance, mini-invasive surgery, in vitro diagnostics, physiotherapy and emergency care, said a statement from Business France.

In France, the firms that supply laboratories with in vitro diagnostic (IVD) devices form a market worth around €1.418 billion.

Despite ferocious competition on the medical device market, France's image and reputation remain strong on the Emirati market. Thanks to the country's globally renowned scientific and technical expertise, French companies have a great opportunity to position themselves both in the mid-range market, by offering good value for money, and in the high-end market, where their rivals, notably in Germany and the US, have no equivalent offering or are tied to a reciprocal exclusivity agreement with a distributor.

Marc Cagnard, Middle East Director at Business France, stated: “France is known for its world class healthcare system, and has played a leading role as a pioneer in the medical field. Highlighting the importance of France as a major contributor to the medical industry, pharmaceutical giants such as Sanofi, Bayer AG and AbbVie have chosen to make the country their home. The France pavilion at the Arab Health exhibition this year features a much larger number of companies, reflecting our keen desire to contribute to the development of the healthcare system in the region.”

Working tirelessly to develop new solutions and improve devices, the French exhibitors will be presenting their latest innovations at Medlab, such as CML, a French Laboratory company  and leader distributor of disposable labware, equipment, furniture and services in France.  

According to Thierry Van Twembeke, French exhibitor, exports are an essential component of the group's development strategy. He stated: “Our presence in the Middle East and attendance to Medlab 2017 gives us the opportunity to showcase our French know-how as a manufacturer and distributor of medical devices. It is also decisive for CML to better understand the needs of our local partners and to establish long-term relationships. We are currently seeking local partners that could pass on our values and whose ranges we could bolster. "  - TradeArabia News Service

Tags: Dubai | French | Medlab |

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