LG Electronics (LG), a global leader and technology innovator in consumer electronics, has opened a new office facility in the UAE’s capital as part of its plans for regional expansion.

The new LG office is optimally located in Bin Hamoodah Tower, Capital Centre in Abu Dhabi. Its opening aims to enhance both business-to-business and business-to-consumer operations for LG in the UAE, the company said.  

Attending LG Gulf’s new office inauguration and ribbon cutting ceremony were the president of LG MEA, Kevin Cha, and the president of LG Gulf, Yong Geun Choi. Also attending the ceremony were Kang-Ho Park, Republic of Korea's Ambassador to the UAE, Khalid Al Ansari, the director for infrastructure, projects and facilities at Abu Dhabi Educational Council (Adec), LG MEA regional CEO Kevin Cha, and regional manager – Abu Dhabi, Ahmad Abed and key stakeholders including business partners and retailers.
 
Expansion to Abu Dhabi aligns with LG’s ambitions to continue growing its operations and becoming even more accessible to its consumers and partners. While already maintaining a strong presence in Dubai, LG’s goal through this opening is to further strengthen its position in the fast-growing Middle East and Africa region, the company said.

Long-term plans are to further solidify LG’s foothold in the region by increasing availability of and access to the brand’s premium products across LG’s various business units, including home entertainment and home appliances for consumers and through its business-to-business solutions, said Yong Geun Choi.

LG will continue to optimise its ‘premium way forward’ strategy with its high-end products and business solutions across its business units while constantly revolutionising the connections between the brand and its customers and partners in the UAE and across the MEA region, he said. - TradeArabia News Service