Canon Middle East, a leader in imaging products and solutions, has unveiled the new concept of ‘Explore, Inspire, Improve’ at an event in Bahrain as part of its ‘Canon for Business’ offering.

Held in Manama, the event was the first of a series of Canon for Business events planned in countries within the Middle East as part Canon’s strategy of being closer to its customers, said a statement from the company.

Canon is exploring the changing world of business and information and is drawing inspiration from our customers’ challenges to help improve their business. Canon’s new concept of ‘Explore, Inspire, Improve’ is reflective of these efforts which will provide a business process consultancy and work with its customers to build the best solution for their specific organisation, based on their business priorities, it said.

At the event attended by more than 100 customers from Bahrain, Canon highlighted its B2B strategy to its channel partners and key customers and showcased an innovative range of products catered to the evolving needs of businesses in verticals such as banking, healthcare, education and government, it added.

Anurag Agrawal, managing director, Canon Middle East, said: “Digitisation is becoming an inevitable trend for organisations in the region however to uncover maximum benefits from this trend, businesses need solutions that offer workforce efficiency, stronger cost management, feature more robust data security features, and that function to the highest international sustainability standards.”

“Our company’s solutions holistically address these pain points, and we are happy to demonstrate these capabilities to our Bahraini customers through this event,” he said.

“We are here to provide an end to end solution to consumers and businesses. This integration will further serve us to become closer to our customers and making technology more usable,” he added.

“With our corporate philosophy of `Kyosei`, meaning ‘living and working together for the common good,’ we will look to maintain our growth and prosperity in the region.” Agrawal further added.

Bahrain has been a witness to the cultural and economic transformation of this region. According to the latest figures published in the Economic Development Board’s Bahrain Economic Quarterly, a growing number of regulatory reforms introduced in Bahrain have contributed to the country’s ability to foster innovation and growth.

Bahrain’s non-oil growth has seen an average growth rate of 4.7 per cent in 2016 which is a positive sign for the economy, it said.

Shadi Bakhour, B2B business unit director, Canon Middle East, said: “As local businesses are turning to big data analytics which is driving IT investments embracing digital transformation to optimise costs, we are committed to strengthening the operational efficiency and productivity of our customers through our innovative suite of services and solutions.”

“We are committed to support the Bahrain`s business community and is aligned with its core agenda of creating a non-oil momentum driven economy,” he added. – TradeArabia News Service