Al-Bahar, the authorised Caterpillar dealer in the GCC (excluding Saudi Arabia), has announced the opening of its newest branch office in the Sohar region of Oman through its sister concern Oasis Trading and Equipment Company.

The new 10,000-sq-m branch located at University Street next to the Sohar University, will offer the complete range of Al-Bahar’s services, including dedicated service centres and exclusive parts inventory.

The new workshop can handle 12 machines at the same time, with the support of a team of specialised technicians. Omani businesses, looking for dependable support for their Cat equipment along with exhaustive stock of new parts, can now be assured to find it at Oasis Sohar.

With this opening, Oasis Trading and Equipment Company now has four outlets across the sultanate in key locations such as Muscat, Sohar, Salalah and Nizwa, said a statement from Al Bahar.

The grand opening ceremony was held in the presence of Engineer Salim Al Maqbali, the deputy manager, Royal Court/Sohar Development Office and Engineer Khalid Al Alwai, the assets manager, Sohar Port & Free Zone.

On the new branch opening, Bashar Al Barghouthi, said: "Oman being a very crucial market for us, we at Oasis Trading are very pleased to have expanded our network here. For over 60 years, we have been providing machine and power solutions to the Middle Eastern region, and with each branch, we intend to reaffirm our commitment to assuring customer value."

"Our customer-centric thinking behind this expansion comes from the aspiration to provide our best-in-class products and services to our valued customers, at their convenience," he noted.

“The opening of the Sohar branch is a part of Oasis Vision to meet growing customer business needs and provide support for their new projects and operations. Additionally, we foresee a boost in the quarry market in Sohar with the development of the port area, resulting in need of more local support and machinery,” added  Al Barghouthi.

Al-Bahar's Sohar branch supervisor Qais Alkurdi said: "We see the opening of this new branch in Sohar, Oman, as an excellent opportunity to extend our local presence, contributing continuously to the various industries we serve."

Other guest of honour at the event included dignitaries like the Mayor of Sohar Municipality, director of Sohar Commercial Commerce and CEO of Sohar Port Authority.

In addition to the well-known names from the industry, the ribbon-cutting ceremony saw the participation of over 85 customer representatives and many from the local and Al Bahar head offices, said the company in its statement.

The event gave all attendees an excellent platform to witness and experience the wide range of Cat Machines, Generators and Parts on display, with Exclusive Promotional Offer.

For a glimpse of Oasis Trading and Equipment Company's service capabilities, the guests were taken on a tour of the new workshop and parts warehouse. Many capitalised on the opportunity to discuss and find solutions to their business concerns and challenges, it added.-TradeArabia News Service