Xerox recently hosted an interactive workshop in Riyadh, Saudi Arabia educating its customers about how the company’s latest production technology and personalization solutions can meet current experiential demands.

The seminar was conducted at the new PSG Showroom in the Eastern Province of Saudi Arabia.

Through activities involving demonstrations of Xerox’s latest personalized solutions, including Iridesse Production Press, customers learnt how to grow their businesses and unleash new potential.

The event featured a live demo of the world’s first, six-colour digital press that delivers ultra HD image quality and spot embellishments with Pantone metallic Gold & Silver inks in a single pass. Xerox also showcased their latest Augmented Reality (AR) powered solutions and how they can offer a more competitive advantage to their users. – TradeArabia News Service