More than 25,000 exhibitors are showcasing their latest products and services at the ongoing 125th China Import and Export Fair (Canton Fair), being held in Guangzhou, China.

The fair which opened on April 15 will run until May 5.

Covering an area of 1.18 million sq m, this year's fair will display a 30 per cent increase in the number of updated products, demonstrating original innovation and new opportunities to global businesses, said a statement.

Companies from countries along China's Belt and Road Initiative (BRI) will showcase their latest products in the International Pavilion.

Xu Bing, spokesperson of the Canton Fair and deputy director general of China Foreign Trade Centre, said: “The fair is welcoming more companies with intellectual property protection, private brands and marketing capabilities that demonstrate high-tech and value-added products.”

To enable global buying and selling, the Fair has made efforts in spurring innovation in promotion, using AI technology and big data and launching global marketing with emphasis on social media and search engine.

In the meanwhile, following the latest trade and policy trends, Canton Fair will host more than 20 forums as well as 50 product demonstrations and business matching seminars.

The highlights include:
• The 2019 Canton Fair International Market Forum, with a focus on promoting China and Russia's strategic partners on the 70th anniversary of diplomatic relations between the two nations, will promote the consolidation of Sino-Russian economic and trade cooperation.

• Global Cooperation Networking for International Pavilion will highlight the opportunities that Canton Fair brings to the Greater Bay Area as a trade platform, encouraging business participation and resource exchange between domestic and international companies.

Canton Fair's efforts to promote sustainable development also include poverty alleviation for domestic businesses. More than 700 companies from less-developed areas have been given free exhibition space and included in themed promotion events, introducing local specials to the international market and creating new market options to global buyers, it stated. – TradeArabia News Service