Tuesday 21 January 2020

Saudi women boost Volkswagen sales over 12 months

RIYADH, July 15, 2019

Samaco Automotive Company, the exclusive dealer for Volkswagen in Saudi Arabia, has announced a boost in sales to women following the first anniversary of women driving in the Kingdom.

A milestone for women across the country with almost 50,000 driver licences issued so far, the dealer has welcomed female drivers through the doors and as a result has experienced an increase in sales specifically to women, accounting for 25% of total sales so far for 2019.

The Volkswagen Tiguan proves to be the number one choice for women and is preferred for its functionality and safety features. The Tiguan is closely followed by the ultimate car for larger families, the 7-seater Teramont – an SUV kitted with cutting-edge design and smart technology. As safety, comfort and reliability are key factors for women when selecting a car, Volkswagen Samaco has recorded a boost in sales as women choose Volkswagen vehicles.

Mohammed Moussa, general manager for Volkswagen at Samaco, said: “We are hugely proud to be a part of this exciting time for women across the country. Our increase in sales speaks for itself and we are honoured to be the preferred choice for so many women and their families.

“With outstanding new models such as the latest Touareg and Teramont and the ever popular Tiguan, we have no doubt that Volkswagen will continue to play an exciting part of people’s journey to getting out onto the roads across Saudi Arabia.”

The increase in female Volkswagen owners in the Kingdom resulted in the first female car club forming earlier this year.

Ammal Farhat, central to the creation of the club, said: “We were given the opportunity to drive a year ago and what a difference that year has made for thousands of women across Saudi Arabia. The Volkswagen Women’s Car Club unites us in a way that we never thought possible before. Now that we can get behind the wheel, we feel more empowered and have a greater sense of independence and control over our own lives.” – TradeArabia News Service


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