Monday 1 June 2020

Real Oud Factory starts production in Dubai

DUBAI, September 19, 2019

Real Oud Factory, backed by luxury real Oud perfume brand Fragrance Du Bois, has started production in International City, Dubai.

"I was looking for a new challenge and brand that can take the story of real Oud and its luxurious and amazing heritage to the four corners of the globe,” said Shadi Samra, well known in the GCC perfume industry as a committee member of the Fragrance Foundation, FIFI awards panel member and the former GM for 18 years of one of the largest companies in the industry.

“Having discovered Fragrance Du Bois and experienced the quality and passion behind the brand and its amazing perfumes, I was intrigued when one of my close friends who has been with the brand from the start told me they were establishing a state of the art factory to focus on supplying real Oud raw materials, oils and finished products to the industry, I simply had to find out more,” Samra added.

The factory will be producing from its own exclusive sustainable supply of natural and real oud Bakhoors, Mamools, Mabtoth and Attars using artisan methods combined with the latest production lines alongside its proprietary super refined natural and pure Oud oils as well as special blends for use in perfume creation.

"The Real Oud Factory is the culmination of almost a decade of R & D by Fragrance Du Bois and a multimillion-dollar strategic investment in the future of the Real Oud and perfume industry by its owners at Fragrance Holdings that doesn't just stop in Dubai , we are already finalising locations in Grasse the historic capital of the Perfume world for our R and D and Innovation centre which will focus on our on-going product development for Fragrance Du Bois and European wide distribution for our products with a focus on the fast growing African , Russian and CIS markets for Oud products . I have taken the challenge and look forward to our journey,” Samra explained.

The Dubai based factory was founded by the renowned luxury fragrance brand Fragrance Du Bois which is owned by Fragrance Holdings. Fragrance Du Bois has a long and successful history in sourcing Pure Oud and natural ingredients used in its incredible fragrances and today is one of the fastest growing fragrance brands in the luxury marketplace. – TradeArabia News Service


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