G4S Secure Solutions Bahrain, which is part of the leading G4S Global Integrated Security company specialising in the worldwide provision of security services and solutions, has joined the Arabian Business Community (ABC) Bahrain taking prominent Home Page and Premium Partner positions on the portal. 

 

G4S Bahrain was established in 1993 and is one of the most recognised private security companies in the kingdom setting the standard for quality and performance. 

 

The only international security company operating in Bahrain, G4S Bahrain is certified with ISO 9001, ISO 14001 and OHSAS 18001. It provides a range of security solutions including manned security services cash/valuables/ATM management solutions, cash360 deposita machines, event security, emergency response, security consultancy, and electronic security systems such as firefighting equipment and services, metal detection and x-ray scanning services, CCTV system, access control, perimeter protection, retail solutions and various customized security systems. 

 

Sumaira Yasmin, the managing director of G4S Secure Solutions Bahrain, said: "We have been looking for a digital media which will provide us with targeted marketing to individuals and companies specifically interested in our products and services."

 

"ABC Bahrain gives us both a branding and tactical marketing solution which is quantifiable in terms of business referrals to our comprehensive profile page on the portal." stated Yasmin.

 

"In terms of B2B promotion, in my opinion ABC represents the most exciting and transparent media that I have come across in Bahrain and will be one of the most important pillars of our digital marketing strategy (DMS) as we reach out to our prospective customers," she added.

 

Kamal Al Yousif, the commercial manager for ABC, said: "We are delighted to welcome G4S Secure Solutions Bahrain as one of our valued partners on ABC Bahrain."

 

"Today, the business community in the kingdom is struggling to come to terms with digital marketing with a plethora of websites and portals all claiming to offer the ultimate reach to whatever target market a business wishes to address," he stated.

 

"ABC cuts out all the absurd claims from these platforms providing a transparent, understandable and quantifiable advertising solution which is verified by statistics from Google analytics where companies can see exactly how many business referrals they are receiving on the portal and where they are from," he added.

 

ABC Bahrain had generated a massive 1.69 million business referrals to companies on its database in 2018 and the figures for the first 6 months of 2019 have shown a 12% increase in this rapidly growing marketing platform. 

 

With over 34,000 unique users each month, ABC Bahrain is now the go to information resource for any local, regional or international businessman looking for information about companies in the kingdom. 

 

The business groups which become partners on ABC Bahrain immediately take “Top of Mind” positions on any category related search and in addition benefit from significant social media support, GDNonline exposure and the use of GCC and worldwide mailing lists.

 

Ronnie Middleton, the managing director of Al Hilal which launched ABC six years ago, said: "Digital marketing is still in its infancy in Bahrain with many business leaders quite rightly wary of both the new technology platforms which have swamped the media industry as well as the outrageous claims by certain operators who like the snake charmers of old claim that advertising on their all singing and dancing websites will lead to amazing results for virtually no cost.”

 

“ABC cuts out all the mystery that surrounds online advertising by providing our customers with real business referrals which are quantified through Google Analytics," stated Middleton. 

 

"These figures show not only how many individuals are interested in a company’s specific lines of business but also how many visits their own company has received from individuals with a proven interest in those particular products and services," he added. 

 

Middleton said ABC brings potential buyers and sellers together "making us an essential part of any company’s DMS when it comes to online promotion."

 

"G4S Secure Solutions Bahrain adoption of the ABC platform shows that the company has a clear digital marketing strategy which is in synch with Al Hilal Group's digital media initiatives," he added.-TradeArabia News Service