Sunday 27 September 2020

Royal Bakers overhauls packaging, unveils new look

Abu Dhabi, UAE , 12 days ago

Royal Bakers, the bakery brand from the UAE-based National Food Products Company (NFPC), has revealed a complete overhaul of its logo and packaging in a move to refresh its presence in the market and increase its appeal among the modern and savvy consumers of today, including existing loyal customers.
Featuring the slogan “Baked with Honesty, Packed with Love”, the redesign is a move to elevate Royal Bakers market presence and its appeal to appear as good as its quality standards, a statement said.
The initial look was introduced with the brand’s inception in 2012, featured a largely blue palette. It has now evolved to a more minimalistic layout. The Royal Bakers logo has now left behind its traditional blue for a striking combination of white and golden-brown, aligning the brand with its current consumer preferences.
Group CEO of NFPC, Iqbal Hamzah said: “At NFPC, it will always be our commitment to provide consumers with food products that reflect their mindset in terms of dietary and lifestyle needs. All our Royal Bakers products are freshly baked within the UAE, they contain 100% quality ingredients, and have zero trans-fats – a healthy addition to any meal.
“Moreover, the updated packaging also speaks of our consumer mindset and their preferences towards more modern aesthetics and transparent brand values. Royal Bakers’ proud values: ‘Baked With Honesty, Packed With Love’,” he added.
The redesign has been implemented across all Royal Bakers products which include a wide array of baked goods: Sliced Breads, Arabic Bread, Buns, Rolls, Croissants, Cupcakes and Sliced cakes. –TradeArabia News Service


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