Halo 3 posts opening-day sales of $170m
Los Angeles, September 27, 2007
Microsoft Corp's "Halo 3" video game set an opening-day US sales record of $170 million, outdoing any video game or movie debut.
Halo 3 is expected to give the company's money-losing entertainment unit a strong boost toward profitability.
Alien-shooting fans also surged onto Microsoft's Xbox Live online service. More than a million members took up virtual arms in "Halo 3" in the first 20 hours on September 25, the day the game debuted, Microsoft said on Wednesday.
"Halo 3" easily surpassed its predecessor, 2004's "Halo 2," which racked up $125 million on the first day. The $60 game also beat the $59 million US opening-day movie box office record, set by "Spider-Man 3".
"It's a good number," said Andy Miedler, technology analyst at Edward Jones. "This certainly goes a long way toward bringing Microsoft's entertainment division toward that full-year profitability, which we think is important for investors," he added. Microsoft aims for a profit for the division in the current fiscal year. - Reuters