Jotun Paints, a leading producer and distributor of paints and powder coatings, will showcase its interior and exterior paint brands at ‘Le Marché 2012’, Egypt’s leading furniture fair.

The fair, which opens today, will run until January 15 at the Cairo International Conference Centre (CICE).

Jotun is throwing the spotlight on its newly launched interior product range, ‘Lady Effects’ and will also showcase its exterior paint range, consisting of ‘Jotashield Extreme’ and ‘Heritage’.

This exhibition is a good contact point to meet target audiences when they are most receptive, said a company statement. ‘Le Marché’ has served as both a platform for displaying the best, most trendy products available in the market and as a forum for exchanging ideas and developing strategies to help meet target audiences, it said.

Through its participation at this annual event, Jotun is looking to increase the awareness on the advantages and benefits of using their interior and exterior paint lines, particularly across high end consumers like the villa owner segment.

“Our participation in this year’s edition of ‘Le Marché’ demonstrates our continuing move to become a trendsetter in Egypt’s rapidly growing paint market,” said Mohamed Hashem, decorative marketing manager, El- Mohandes Jotun.

Over the years, Jotun paints have been used in a number of high profile and renowned projects in Egypt like luxury hotels, offices and residential developments and landmarks such as Cataract Aswan, Kempinski Hotel in downtown, Hilton Burj Al Arab and BNP Paribas branch at fifth settlement.  – TradeArabia News Service