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CWorks eyes bigger market share in Mideast

Sharjah, February 27, 2008

CWorks is tapping into the Middle East’s rapidly growing market for maintenance solutions.

The developer of Malaysia’s leading computerised maintenance management system (CMMS) is set to develop a strong regional presence, the company said in a statement.

Designed to manage the various maintenance processes at a facility, and typically includes task planning, scheduling, inventory control and cost accounting, CMMS is set to become a must-have product as companies grow into corporations, it added.

Following on from the phenomenal success of its basic software product CWorks FREE which enables users to test its award-winning CMMS software free of charge, CWorks CEO Abdul Rani Ahmed Abdullah is looking to push forward with promoting the company’s higher-end CMMS solutions, the company said.

“As we give away our most basic version for free we have a lot of people downloading from this region. This has resulted in us developing business opportunities here in the UAE and across the region. However, we want to get closer to our customers here, in Saudi Arabia, Egypt and across the region,” said Abdullah.

With a single sales channel based on internet sales, CWorks solutions can now be found in over 80 countries across the world. Developed through extensive user experience and designed to meet the needs of both large and small maintenance departments, CWorks has rapidly become a company to watch on the global market.

“We made the Deloitte Technology Fast 500 Asia Pacific 2006 list and we have shaken up our product segment with a solution that is truly unique. We’re not competing with other CMMS vendors, we’re in a field of our own. We at CWorks understand our market segment, we know what our end users want and we believe that our product is suited for a region which is experiencing unprecedented growth.”

CWork’s regional client list already includes the Dubai Chamber of Commerce and the Saudi-based Al Hokair Group. Despite focusing mainly on the small to medium business segment, the company is looking to replace the spreadsheet in businesses of all sizes.

“With our pricing points, we’re not competing with traditional CMMS vendors. A lot of our customers were using Excel. With our software they’ve made tremendous savings in terms of both money as well as time, and they’ve been able to improve the efficiency of their maintenance departments. We’re the natural evolution for a company looking to implement a professional CMMS system, and we believe that Middle East businesses will take to out solutions,” said Abdullah. – TradeArabia News Service




Tags: technology | management | Cworks |

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