Scientific survey of Bahrain's GSM users
Amman, July 31, 2008
Arab Advisors Group is planning to conduct a major analytical survey of Bahrain’s GSM users.
The scientifically conducted survey will include face-to-face interviews with 550 respondents from different households in Bahrain, selected randomly.
The survey of 550 GSM users is expected to yield a confidence level of 99 per cent with a margin of error of less than 6 per cent.
Respondents will be at least 15 years old, and will be cellular service users, said the group.
In surveying cellular users, Arab Advisors Group always relies on the personal face-to-face interviews as it guarantees optimal representation and accuracy, it said.
The survey will probe each household’s telecom and media consumption habits and patterns related to cellular, internet, e-commerce, fixed telephony, VAS, handsets, satellite tv, terrestrial tv and radio.
Some of the areas covered in the survey will include: Perceptions of Batelco’s and Zain’s services and offers; Level of satisfaction with Batelco and Zain; Propensity to switch to a third cellular operator when one is available in Bahrain; Handset choices and brands; Features and technologies supported by handsets; Handset replacement cycles; Use of SMS and value added services; voice usage levels; effective media channels for consumer choices; usage patterns
The responses will be statistically analysed and cross tabulated in the survey report. The analysis will also include Arab Advisors Group’s insights and expertise on the Bahraini market.
The survey report will be available for Arab Advisors Group’s Strategic Research Service subscribers for $4,000. Non-subscribers to Arab Advisors Groups Strategic Research Services can order the report for $5,250.
The group is offering a pre-order of the survey before August 15, 2008 for a 15 per cent discount on the prescribed price. Also, any company that orders the survey before August 5, 2008, can add one question whose results will be exclusive to it. - TradeArabia News Service
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