Adobe Systems Incorporated has launched Adobe Flash Media Interactive Server 3.5 software and Adobe Flash Media Streaming Server 3.5 software, for delivering breakthrough interactive content, applications, and video on the Web.

The new servers include new media delivery options, such as dynamic streaming, enhanced H.264 video and High Efficiency AAC (HE-AAC) audio support, and the ability to pause and seek within a live stream.

These innovations improve the quality of video delivered over the Web and offer richer interactive experiences for users.

The new versions, which are being showcased at Adobe MAX North America in San Francisco, advance the company’s leadership in rich media and open significant new opportunities for content owners delivering interactive and social media applications.

“The Adobe Flash Platform is taking the media world by storm and transforming the way content is delivered and consumed,” said Andrew Lindstrom, regional manager, Middle East & Africa at Adobe.

“Immersive user experiences attract new audiences and help publishers to more effectively build businesses around their unique content. Thanks to the Flash Platform, viewers worldwide can look forward to even more content coming online and being able to view it across different browsers, operating systems and devices.”

81 per cent Worldwide Market Share of Online Video

According to the independent research firm comScore, 81 percent of worldwide online videos are viewed using Adobe Flash technology, making it the number one format for video on the Web, according to a company statement.

Adobe Flash Player software is already installed on 98 per cent of Internet-connected desktops and a growing number of mobile devices, enabling publishers to rest assured that content will reliably reach audiences on the platform of their choice.-TradeArabia News Service