Zain unveils GenNext telecom store
Manama, March 21, 2009
Zain, a leading telecom provider across the Middle East and Africa, has announced the opening of its revolutionary flagship store in Bahrain, which is interactive, informative and entertaining.
Located in one of Bahrain’s largest malls (Seef), the Zain store was officially opened by Zain Group CEO Dr Saad Al Barrak, Zain Bahrain GM Mohammed Zainalabedin, Shaikh Ahmed Bin Ateyatallah Al Khalifa, Bahrain minister of cabinet affairs and minister assigned for telecommunications sector and many other dignitaries.
Utilizing the latest in digital technology, the 350 sq m, state-of-the-art outlet will change the way customers shop for telecom products and services, said a top company executive.
The store will be eventually linked to a network of similar outlets across Zain’s Middle East and Africa operations.
“This store of the future sets the tone for what a retail telecommunications environment should be in the 21st century,” said Dr Al Barrak.
“Our brand is young and that’s exactly the approach we have taken in designing this, our flagship shop. It combines and reflects Zain’s core values of radiance, heart and belonging in a revolutionary, appealing and fun environment that allows customers to experience Zain’s ‘wonderful world’.”
The store demonstrates how digital technology can take the retail experience to new heights, featuring progressive technologies, such as motion sensor screens that change imagery when customers walk by, and “lift triggers” that display product information when customers pick up mobile devices.
There is also a 65” LCD Welcome Wall, multiple LCD and LED installations and world-class customer service centers.
“Like Zain’s ‘One Network’, the world’s first borderless mobile service, our ambition was to create something that would inspire and be copied by other global telecom operators,” said Dr Al Barrak.
The flagship store was the result of a collaboration that saw Zain partner with FutureBrand, a brand consultancy firm and R/GA, a digital advertising agency.
R/GA created the entire digital in-store experience, along with proprietary technologies and digital designs, while FutureBrand was responsible for the store’s overall concept and design. Both agencies are part of the Interpublic Group (IPG), one of the world's largest advertising and marketing services organizations.-TradeArabia News Service
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