Axiom eyes MVNO operation
Dubai, May 12, 2009
Axiom Telecom, a leading regional mobile handset retailer, is in talks with GCC operators in an attempt to boost subscribers by becoming a mobile network virtual operator (MVNO).
Faisal Al Bannai, CEO of Axiom Telecom, has said that his company has developed 60 per cent of the setup and proposition required to launch an MVNO operation.
“The balance can be finalised based on the type of deal signed with the operator,” he added.
MVNOs are a novel retail concept in which sizeable global retail brands sell GSM cards in partnership with existing GSM operators.
Industry experts say that brand awareness, number of distribution points, handset capability, and content are the key pillars enabling a retailer to become a MVNO.
GSM operator interest in MVNOs is that they benefit from overnight, exponential expansion in the number of retail outlets at which consumers can purchase mobile subscriptions of various kinds.
“GCC mobile consumers want a few main things from their mobile experience: convenience, simplicity, and style,” said Al Bannai.
“And MVNOs bring enormous convenience and simplicity at no additional cost to customers.”
At present Axiom Telecom is exploring opportunities with GSM operators in the UAE, Saudi Arabia, and Kuwait, while India offers huge potential.
“We are currently exploring business models with different regional operators, and they are quite serious about the concept. Axiom Telecom is fully prepared to move quickly in any of the key markets which have been identified,” added Al Bannai.
Earlier this month Axiom Telecom confirmed that it is to open 135 new retail points in the Middle East and Southwest Asia, predominantly in India and Saudi Arabia, pushing its total number of retail points in the region past the 900 mark. – TradeArabia News Service
More IT & Telecommunications Stories
- Du offers free smarphones on tablet purchase
- Batelco launches double credit promotion
- Cyber threats focus of Bahrain security talks
- Bahrain tech expo to honour innovators
- Scope ME named distributor for InfoWatch
- Nawras quadruples 3G+ mobile services
- Menatelecom expands bill paying network
- Du joins new global cable consortium
- Kuwait moves to create telecoms watchdog
- Batelco backs Royal Fund for Martyrs
- Egypt's Global Telecom posts $749m Q4 loss
- Red Hat launches open source BPM suite
- Batelco announces new board
- Batelco offers improved broadband
- You don't own phone numbers, warns TRA
- Tech giants back top Qatar ICT event
- Du to provide wifi access in public areas
- Zain finalises $800m, five-year loan facility
- Ooredoo Q4 net profit falls 36pc to $140m
- Mobily, Etisalat team up for LTE roaming
- Batelco approves $84m dividends for 2013
- Etisalat Q4 profit rises 70pc to $394m
- Kenya telecom firm to join Etisalat SmartHub
- Aruba appoints new sales director
- Du enters $1.17 billion financing deals
- VIVA extends 4G LTE offer
- Batelco to update students with latest technologies
- Etisalat SmartHub seals IPX agreement
- Etisalat picks Alcatel for LTE network expansion
- Boeing, QCRI host machine learning forum