Al Falak named ME distributor of German IT firm
Dubai, January 12, 2010
ALFalak Electronic Equipment & Supplies Company, has been appointed Middle East distributor for Beta Systems Software, a leading German software solution provider.
Under the terms of the agreement, ALFalak will market and distribute Beta Systems IT infrastructure and security solutions to end users in Saudi Arabia, the UAE, Bahrain, Qatar and Kuwait as well as provide the required maintenance and support directly towards the end users.
Berlin-based Beta Systems provides output management solutions for the complete document logistic process, from document generation to final distribution and storage. The company’s infrastructure software ensures the automatic processing and distribution of bulk document streams in the data center. It enables companies to establish cross-platform and enterprise-wide document management systems.
“This partnership will enable us to offer solutions for optimizing document management and IT security based on the Beta Systems platform, which is well-suited for UNIX and its host environments,” said Ahmad Ashadawi, president and CEO, ALFalak.
“As one of the fastest-growing IT markets in the world, the Middle East represents a key component of our global expansion agenda,” added Harald Podzuweit, general manager - Business Lines DCI & IDM, Beta Systems Software AG.
ALFalak had recently signed a document scanning and sorting equipment distribution agreement covering the Saudi market with BancTec Inc.-TradeArabia News Service