HP Middle East has announced the launch of the new converged infrastructure architecture portfolio that aims to support businesses in the Middle East thrive in unpredictability by building technology environments.

The company said the new converged Infrastructure portfolio delivers innovation and makes the best use of available resources to meet customers’ unique problems and rapidly adjusts to meet changing needs.

The new converged infrastructure architecture provides a blueprint for chief information officers to create elasticity in their technology environments and support business innovation, said a senior official.

“HP’s focus has always been to drive innovation and create new business opportunities for our customer’s in the Middle East. In the current economic scenario, maximizing investments in technology, people and business infrastructure are some of the key objectives for organizations across all markets,” said Fawwaz Qadan, director of Enterprise Storage, Servers, and Networking (ESSN) HP Middle East.

“At HP, our aim is to support local businesses by delivering the best-in-class solution components that are scalable, cost effective and offers better business results,' he added.

Embodying all of the attributes of the HP Converged Infrastructure Architecture, the HP BladeSystem Matrix has allowed Dubai Airport, UAE, one of world’s fastest growing airports, to turn technology from a cost center to a profit generator, Qadan pointed out.

“To keep pace with rapid growth, we needed to consolidate IT resources from eight datacenters to four and turn IT into a profit generator,” said Ghanim Al Falasi, vice president, IT, Dubai Airport, UAE.

“By adopting a converged infrastructure with HP BladeSystem Matrix and working with HP services, we achieved our goals, and created a green, highly responsive data center environment at a significantly lower cost of operations, while eliminating the complexities caused by IT sprawl,” he added.

A recent global research conducted on behalf of HP shows that more than 90 per cent of senior business decision makers believe business cycles will continue to be unpredictable in the next few years.

As a result, 80 per cent recognize a need to be far more flexible in their approaches to business and technology, the study said.

The HP Converged Infrastructure addresses IT sprawl, the main cause of technology spend focused on maintenance instead of innovation. It eliminates technology silos and complexity in the data center while leveraging current technology investments, Qadan added.-TradeArabia News Service