Redington hosts Big Connect training program
Dubai, January 31, 2010
Redington Value, the value-added distribution division of Redington Gulf, a leading IT distributor in the Middle East and Africa, recently hosted a vendor-specific training seminar to tap $16.3 billion Ethernet switching market.
Redington Value has been an established ‘HP ProCurve’ partner for five years and is currently the largest distributor for the vendor in the Middle East.
The ‘Big Connect Training’seminar was aimed at guiding local and regional partners on how to become certified Accredited Sales Professionals (ASPs) for ‘HP ProCurve’ networking solutions.
Held at the Dhow Palace Hotel in Dubai, the session formed part of Redington’s initiatives to leverage the expected growth of the global Ethernet switching market into a $16.3 billion industry in 2010.
It precedes a similar undertaking by the value added distributor in Sri Lanka last October, called ‘The Big Connect Conference’, where it invited over 60 of HP ProCurve’s select end customers and partners from across Mena in line with its pursuit of business growth in the region.
Gathering 44 attendees ranging from account engineers to account managers to Network pre-sales consultants and technical project managers, ‘The Big Connect’ is part of the distributor’s plans to further enhance the ability of channel partners to provide optimal networking solutions with HP ProCurve to end customers, said a Redington statement.
The full day training covered 14 modules, which were delivered by HP ProCurve experts, thereby enabling the attendees to become ASP certified.
Building on the ‘Big Connect’ concept, Redington Value is also planning to launch ‘The Big Connect Cafe‘ across the region, which is a more personal approach to understanding channel partners networking requirements with respect to ‘HP ProCurve’.
“Amidst the outstanding prospects we see in regional Ethernet switching industry, ‘The Big Connect’ has allowed us to round up key decision makers that represent our most important HP ProCurve partners in an effort to further boost the market for this excellent product,” said Ramkumar B, general manager, Value Business, Redington Gulf.
'Furthermore, we were also able to impart valuable sales and technical training, which can further establish 'HP ProCurve’ as the networking vendor of choice in the region,' he explained.
'This recent undertaking has once again demonstrated our commitment to addressing our channel partners networking needs, and we are confident that such initiatives will help position ‘HP ProCurve’ in an advantageous position in the channel across the Mena region,' he added.
Committed to the growth of its partners, the distributor continually invests in training technically certified personnel, demo centers and labs, training and technical certification for resellers, and interactive technology road-shows and workshops to further help its partners and resellers provide world-class customer services.
Driven by the positive response to ‘The Big Connect’, company officials are planning to roll out a series of roadshows under the same theme across the region, given the distributors’ strength in 18 markets and with a network of over 4,200 channel partners.
'The region’s largest economies have shown considerable focus on IT this year as evident in their increased budgets, which makes it all the more important for us to enable our partners and resellers to provide excellent services to customers from across the region.'
'Leveraging the success of our ‘Big Connect’ events, we are now gearing up for the second phase of thus initiative, which will essentially involve more intensive sales and technical training sessions specifically designed for the regional market,' he added.-TradeArabia News Service