Kalaam unveils new 3D ad campaign
Manama, October 25, 2010
Kalaam Telecom, one of the leading alternative operators offering voice and data telecom services in Bahrain, has released its latest corporate campaign for 2011 in 3D technology.
Kalaam’s 3D animated advert is being showcased in three 42-inch 3DTV screens at Bahrain International Airport till December 31, and requires no special glasses to view.
Hosted by UK-based media group Balfour International, the 3D experience kiosks installed in both the arrivals and departures concourses broadcast continuous footage of vivid visuals and animated adverts that provide the 3D effect based on Phillips ‘Wow” 3D technology, said a top official.
“We were keen to present the innovative spirit of Kalaam Telecom in a unique way. The 3DTV viewing experience without special glasses provided us with an ideal opportunity to launch our 2011 corporate campaign: “Experience the Kalaam Advantage” in this fresh approach to advertising,' remarked Veer Passi, chief operating officer of Kalaam Telecom Bahrain.
'We are excited to be among the first telecoms to be involved in reaching our audience through this powerful 3D medium brought to Bahrain by Balfour Group International,' he added.
Charles Firebrace, head of Business Development, Balfour International, said, 'After many years of development, 3D screen technology is now surpassing all expectations in terms of impact for the advertiser and the general consumer.'
'After successful launches of the 3D experience in the UK, the UAE, India and Germany, Balfour has now brought the 3D experience to the Kingdom,' he stated.
“Creating an animated 3D corporate ad was an exciting challenge for us especially as we had no idea how the effects would come through,’ recalled Anna Kelly, communications manager at Kalaam.
“As an alternate voice and data service provider, Kalaam's 2011 corporate campaign focuses on the five-fold advantage Kalaam provides a customer. To highlight this message, through images that provide the depth required for the 3D effect in a 15 second spot was daunting, at first, but we are now very pleased with the released advert.'
'It’s quite engaging to see Kalaam’s message in 3D with the elements of the brand projected and floating in front of the TV screens,' Kelly added.
The 3DTV Screens are located at opposite Gate 12 in the Departures concourse and at the Green Channel Exit in the Arrivals Lounge at the Bahrain International Airport.-TradeArabia News Service