Sage Software, the leading global supplier of ERP, CRM and HRM solutions to medium and large organisations, has named Adam IT Solutions as its newest partner for the UAE.

Under the partnership agreement, Adam IT Solutions will be handling key solutions like Sage CRM and Accpac ERP and will particularly target SMEs and larger enterprises across all industry segments.

The new alliance, which will also include a role in software development, is expected to help address the demand for more automation among SMEs in the region, a statement said.

Adam IT Solutions is looking to leverage Sage’s diverse portfolio of ERP and CRM solutions across key markets in the UAE. Both parties are expected to gain advantageously over the newly signed partnership, with Adam IT Solutions becoming more technically competent with its alignment to a leading global IT brand while Sage is expected to increase its client base and improve ROI.

“Our partnership with Sage reflects our continued confidence and trust towards its line of strategic CRM and Accpac ERP solutions. We can personally vouch for these products as we are one of the many satisfied customers of Sage,” said M Naveed Ul Haq, general manager, Adam IT Solutions.

“We are proud to have aligned ourselves with an industry leader like Sage and we expect this partnership to play a key role in our commitment to develop superior technologies in the UAE. With Sage as our partner, we now have the advantage of offering a comprehensive portfolio of services and solutions that can meet the automation demands of SMEs and larger enterprises.”

Sage has reportedly amassed over 6.1 million users from around the world and has identified the Middle East as one of its key markets.

The region has already seen an upsurge in the demand for effective and reliable IT solution offerings, with strong preferences towards developed brands and customization.

“Our alliance with Adam IT Solutions complements the importance we have placed on our partners and the role they play in meeting customer demands and requirements,” said Reggie Fernandes, director - Gulf Operations, Sage Software Middle East.

“This move takes us one step closer to our goal of providing ultimate customer satisfaction and our vision to expand our presence in the UAE and the rest of the Middle East region. This partnership will help us strengthen our customer base in the region and also allow us the opportunity to tap into newer markets and segments,” he concluded. – TradeArabia News Service