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Microsoft launches new business application

Dubai, October 13, 2011

Microsoft Gulf has announced that Microsoft Dynamics AX 2012 is available to enterprise customers across the region in line with its efforts to demonstrate how technology innovations enable companies to be more agile and break down the barriers.

“Microsoft Dynamics AX 2012 is a new generation of business applications for enterprises. With more than 1,000 new features and enhancements across core enterprise resource planning (ERP) and industry capabilities, it will help provide more business value faster, enable agility and insight in organisation, and help drive faster adoption, broader usage, and easier maintenance and upgrade through a continued emphasis on simplicity,” said Tamer Elhamy, MBS regional lead, Microsoft Gulf. 

The flexible architecture of the Microsoft Dynamics AX 2012, which includes built-in capabilities for multiple industries and geographic regions, lets people make quick and easy changes to processes and personal experiences to fulfill the shifting needs of their business, however complex the organisation.

The simplicity of the Microsoft Dynamics RoleTailored experience gives people across the company the information they need to do their job, access to the Microsoft productivity tools they use every day, and built-in, contextual business intelligence, empowering better decisions, the company said in a statement.

“Dynamics AX2012 has increased the verticalisation when it comes to the five main industries covering retail & distribution, public sector, mixed mode manufacturing, and professional services. We are equally excited by the Windows Azure-based cloud services, such as Rapid Start, Payment and Commerce services, which are directly accessible from within the Dynamics AX 2012 enabling companies to realise the benefits of public cloud services from within their private cloud or on-premises deployment,” said Qasid Parker, COO Columbus Middle East.

As enterprise organisations recognise the limitations of legacy ERP solutions to enable their businesses, the business application serves as a highly scalable, yet cost-effective, solution for their operations, subsidiaries or divisions to maintain a competitive edge, while retaining their legacy investment to cover administrative ERP needs at the corporate level, the statement said.

While all customers and partners benefit from the prebuilt industry capabilities in Microsoft Dynamics AX 2012, global independent software vendors, such as Aldata, Ferranti, Harris and LexisNexis, take things a step further, embracing Microsoft Dynamics AX 2012 as the core foundation they offer to customers, complemented with their own unique solutions across a wide range of verticals and industries, such as retail, utilities, professional services and legal services. – TradeArabia News Service




Tags: UAE | Dubai | Microsoft Gulf | Microsoft Dynamics AX 2012 | Business Application |

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