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Mobily unveils new Cisco system in Jeddah

Jeddah, December 17, 2011

Saudi telecom operator Mobily said it has unveiled the second public Cisco TelePresence Suite, that enables customers to minimize travel time and expenses by delivering a live, immersive, face-to-face experience via the network, in Jeddah.

According to Mobily, the Cisco TelePresence technology allows users to enjoy real-time communication and to collaborate with colleagues, customers and partners even if they are in a different city.

Participants sit at a conference table in the Cisco TelePresence room and connect to the other participants with a simple phone call, it added.

Mobily said the first Mobily TelePresence Suite was launched in Riyadh this July.

With the Jeddah launch, Mobily now connects 32 worldwide business cities across five continents with its partner Tata Communication and other’s partner networks making TelePresence a truly global collaboration tool, said a statement from Mobily.

Both rooms in Riyadh and Jeddah are installed with a Cisco TelePresence System 3010, which allows up to six people to connect simultaneously across a maximum of 48 locations.

It comprises three 65-inch plasma screens and a specially designed physical table that sits six participants on each side of the virtual table.

It also features an additional LCD display for sharing rich-media content and other data using simple collaboration functionality as well as integrated cameras, lights and microphones so that speakers use less power.

The setup of the rooms allows participants to feel as if they are sitting across a table, in a life-size meeting room.

Customers can purchase meeting slots in the Mobily TelePresence room, in advance, on an hourly or daily basis through Mobily interactive 24-hour online booking system with its partner Tata Communication, said a senior official.

'We were proud to pioneer this unique technology to businesses in Saudi in July and we are even more delighted to now be able to extend the offering to Jeddah in addition to Riyadh,' remarked Dr Marwan Al Ahmdi, Mobily CBO.

'We are able to do this because Mobily is the only company in the Kingdom that has the fiber infrastructure to offer Cisco TelePresence services cost-effectively,' he added.

Mobily public TelePresence not only helps to save time and costs it also helps boost productivity by reducing or eliminating the need to travel, thereby facilitating a 'greener' environment by reducing the carbon footprint.

It also offers increased flexibility to Mobily customers in the Kingdom, who will be able to conduct business meetings or sensitive negotiations.

Wayne Fullerton, managing director for Cisco in Saudi Arabia said “Our goal is to continue to empower our customers through technology, hence our collaboration with Mobily to launch a second Public Cisco TelePresence room in the Kingdom.'

'Now Mobily customers can also enjoy the carbon and cost savings that our Cisco TelePresence solution offers. We look forward to working with Mobily to deploy Cisco TelePresence rooms in many more locations throughout the Kingdom,” he added.-TradeArabia News Service




Tags: Saudi | Mobily | Cisco | interactive | Telecom operator | TelePresence Suite |

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