Nokia has announced the launch of its first consumer engagement campaign focusing on educating people about the benefits of using Near Field Communication (NFC) technology on mobile phones.

Having conducted more than 90 different consumer trials, as well as commercial NFC launches around the globe, Nokia is now making its NFC presence actively felt in the Gulf region, said a top official.

“Nokia’s NFC strategy is to continue to provide market leading NFC devices and experiences that allow the NFC ecosystem to evolve, and develop NFC services that add value to the consumer experience,” said Adam Birchall, head of NFC Partnerships and Development, Nokia MEA.

“Nokia is fully committed to driving the technology forward by creating an open ecosystem between developers, software and service providers, and device manufacturers,” he added.

Currently Nokia is focusing on ‘Open NFC’ in the region. ‘Open NFC’ enables consumers to share content within devices and also initiate services such as launching apps direct to websites, initiating calls and downloading vouchers by simply tapping their NFC device on NFC tags and smart posters.

This approach will build a platform to educate consumers on NFC through consumer propositions.

NFC is a mobile phone technology which allows users to share information with a simple tap of a device.  It also offers a new, easy and intuitive way of getting and interacting with applications and services, which makes a physical connection to the online world. – TradeArabia News Service