Ericsson offers new network optimisation solution
Dubai, February 28, 2012
Ericsson has launched its new smartphone network optimisation offering to address the challenges faced by operators by helping to remain competitive by ensuring the best possible network performance.
Growing consumer demand for constant mobile connectivity is presenting operators with excellent revenue opportunities, but operators also face the challenge of ensuring their networks can handle the high level of data traffic while maintaining service quality and an outstanding end-user experience, a statement from Ericsson said.
People want to be able to access social media, news, games, apps and other content all the time, the statement said. Ericsson’s offering which is being launched at Mobile World Congress in Barcelona, helps operators to meet these challenges.
“With smartphone network optimisation, we work with the operator to proactively plan for smartphone introduction and network expansion to achieve a network design and evolution that provides the best possible network performance – while maintaining cost efficiency,” said Eva Elmstedt, vice president and head of product related services at Ericsson. “High-quality network performance is essential for operators to attract and retain smartphone subscribers.”
Working with leading operators in smartphone-centric markets, Ericsson has established substantial experience, capabilities and tools including services like smartphone and mobile broadband audits, border optimisation, capacity planning, and radio and transport optimisation.
A new Ericsson Consumer Lab report shows that faster connection speed is the main factor that would cause advanced mobile broadband users in the US to increase their use of data services.
Overall, 46 per cent of such users cited this reason, saying they wanted shorter waiting times while browsing, the statement said.
The second and third most important factors named were longer battery life and better network coverage – and an optimised network would address all three of these top factors, it said. – TradeArabia News Service