KeyBS plans GCC market expansion
Dubai, April 15, 2012
KeyBS, a newly-launched payment solutions technology company, has announced that it will expand into the lucrative GCC markets to capitalise on the region’s growing technology use and demand for automated solutions.
The company will provide advanced mobile, kiosk and point-of-sale (POS) systems and services for remittance transactions and bill payments, a statement from KeyBS said.
The company’s Main Office has been set up in Dubai, with an Operations Office to follow in Beirut and Sales Offices to be eventually established in each GCC state. KeyBS is currently focusing on the development of customized software and hardware that can help its clients cut down costs and improve performance as well as service delivery.
In its payment gateways, KeyBS will adopt cutting-edge technologies like near field communication (NFC) which is increasingly being integrated into smartphones and similar devices.
Ibrahim Darraz, managing director, KeyBS, said: “KeyBS aims to introduce customised solutions that meet the unique requirements of our customers. The automated products and services we will offer will be designed to boost productivity and customer satisfaction and will be flexible enough to accommodate operational changes and business growth.”
“Moreover, we also plan to actively partner with key industry bodies and integrate sustainability into our product and service developments. Through such initiatives we hope to quickly establish a strong brand presence in the GCC,” he said.
Founded in 2012, KeyBS is a member of Arabi Holding Group, one of the leading companies in Kuwait. One of its sister companies, Workers Equity Holding, has been a pioneering payroll service provider in Dubai since 2004. The company’s target markets include the service, government, commercial and industrial sectors as well as special segments such as airports and free zones. – TradeArabia News Service
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